Privacy Policy

Home Kingdom Essentials Pty Ltd trading as Home Kingdom Essentials (‘Home Kingdom Essentials’) is committed to protecting your personal information. This Privacy Policy sets out the details relating to your data relationship with Home Kingdom Essentials and applies to services and interactions with Home Kingdom Essentials. A copy of this policy is available on the Home Kingdom Essentials website at or you can request a copy by contacting our Customer Service team.

Financial Services, including our credit cards, has a separate Privacy Policy which you can find here. Home Kingdom Essentials Team Members and job applicants can contact our HR team for details about the privacy of their personal information, and review the applicable Privacy Notice on our careers page when you apply for a job. This policy does not apply to the personal information of our Team Members in their capacity as a Team Member, or if you are an investor.

This Privacy Policy applies to products and services offered by us, and by using our services you agree and consent to the collection, use and disclosure of your information in connection with providing you with our services.

1. What we collect and how we collect it

The personal information we collect about you depends on the dealings you have with us. Personal Information includes information about an individual who is reasonably identifiable. You generally have the option of interacting with us anonymously or using a pseudonym, however, in some instances this may prevent us from being able to provide you with products and services, for an example where you place an order for products online.

The types of personal information we collect and use information depending on your interaction and transactions with us, including

General: What we collect
  • Contact name, address, date of birth, age, email addresses, other details, credit card information and other payment information including but not limited to PayPal.
  • Payment and transaction information including type, bank and credit card details etc.
  • Delivery address or collection details
  • Your location details through your smartphone or device
  • Certain departments may request sensitive information such as skin type in cosmetics or size details in intimate apparel, in order to provide you with products or services
  • Video footage through closed-circuit television (CCTV) website and technical information i.e. browser, websites visited, IP address, user and system preferences, device type etc.
  • transaction, product, services and activity details of purchases, preferences and interactions

Details of your communications and interactions with us and our loyalty programs with Home Kingdom Essentials

General: How we collect
  • when you attend a Home Kingdom Essentials store or when you use or visit the Home Kingdom Essentials website and related websites, social media platforms or App
  • Home Kingdom Essentials’ online stores, social media platforms
  • make a purchase or place an order
  • Setup a Home Kingdom Essentials Online account
  • transact including making a non‐cash payment, or request a service where we collect Personal Information
  • Leave products for assessment or repair
  • attend a Home Kingdom Essentials function or event
  • enter a competition or complete a survey
  • send us an enquiry or provide us with feedback
  • participate in a promotion, competition, or survey
  • you are involved in an incident
  • when you join a mailing list

post a review, rating or comment on our website or social media page or other user-generated content on one of our websites or Apps

Loyalty: What we collect
  • Membership details including your name, contact details, date of birth, gender, country and any other information you provide as part of your application or registration
  • Transaction details including what you purchased, payment information, where you shopped and your product preferences
  • Your location details through our website, or your smartphone or device
  • Name and email address
Loyalty: How we collect
  • when you join or use the HOME KINGDOM ESSENTIALS or
  • when you shop with a HOME KINGDOM ESSENTIALS Partner, Affiliate or seller
  • when you use or visit the HOME KINGDOM ESSENTIALS website
  • We may monitor and record your communications with us for security, dispute resolution, and training purposes and operate video and audio surveillance devices in our premises.

1.1 Collection of personal information by third parties

  • We may also collect personal information from third parties including public sources, information service providers, providers who administer products and services and anyone authorised to act on your behalf.

Certain brands, businesses and third parties that operate with Home Kingdom Essentials online own the personal information you provide to them (eg when you join their mailing list or recording your product preferences), and therefore have their own privacy policy which we encourage you to read before providing your personal information. Home Kingdom Essentials is not responsible for the privacy practices of these third parties and this Policy does not apply to them. Certain third parties conducting health-related services (eg breast screening, weight loss services, or optometry services) may collect sensitive information.

You can help us keep your information up to date, by letting us know about changes to your details or by updating your account details by signing in.

1.2 Use of Cookies

Information is automatically collected through your use of the Home Kingdom Essentials, The Home Kingdom Essentials Market and HOME KINGDOM ESSENTIALS websites, Affiliates’ websites and Apps, electronic communications, through cookies. Cookies are small text files that websites or apps may place on your computer or device. Generally, cookies are used to recognise repeat users of websites and remember user preferences. We may collect this information both anonymously and in relation to user accounts. Cookies are also used to allow the website to gain statistical information about your usage behaviour and aggregate data to allow Home Kingdom Essentials to customise a user’s experience on their websites. The information is used and disclosed by Home Kingdom Essentials for purposes including statistical analysis and to assist Home Kingdom Essentials to improve the functionality and usability of the website and our Apps.

Similarly, when you use Apps from Home Kingdom Essentials, we may periodically collect and use technical data and related information (including technical information about your mobile device and system preferences), to facilitate the provision of software updates, software support and other services related to the Apps. Home Kingdom Essentials may also make use of third parties who use cookies to serve ads to you based on your past visits and use of our website. This allows us to notify you of products or offers which we think you might be of interest to you. You can switch off cookies by adjusting the settings on your web browser.

2. Why we collect personal information

We collect your personal information to provide, administer, improve and personalise our products and services, and to support our business functions, including:

  • to provide you with products and services
  • to improve our service operations to enhance your customer experience
  • to manage and work with our service providers to fulfil your request for products and services such as processing transactions and payments, delivering products and services, providing refunds and discounts to register and service your account, including your online account and SHOPORIFIC account and keeping your information up‐to‐date, and verifying your identity.
  • promoting and communicating Home Kingdom Essentials products and services through direct marketing, events and competitions, public relations and social media. Home Kingdom Essentials may also make use of third parties who use cookies to serve ads to you based on your past visits and use of our website. This allows us to notify you of products or offers which we think might be of interest to you
  • to communicate with you and perform research and statistical analysis, such as customer satisfaction and product and service improvement purposes, tailor products and promotional offers to you, usage behaviour and user experience for online and digital platforms to improve functionality and usability. This may include matching information we collect against other information held by third parties, partners and sellers that you have consented to share your information with (We may also use and disclose de-identified data for these purposes)
  • to conduct investigative, fraud and loss prevention activities to protect Home Kingdom Essentials’ interests including protection of our stores, staff, customers, suppliers and merchandise (including theft and fraud prevention)
  • to respond to your query, feedback or concerns
  • responding to and interacting with regulatory bodies and relevant government agencies
  • general planning and administration, and as other required or permitted by law

We may also collect, hold, use and disclose personal information for other purposes explained at the time of collection or which are required or authorised by or under law, and for which you have provided consent.

3. Direct marketing, tech advertising and opting out

By providing your address, email address and contact number to Home Kingdom Essentials or its related parties and partners, you consent to Home Kingdom Essentials contacting you for the purposes set out above. We may send this information in a variety of ways, including by mail, email, social media, SMS, MMS, telephone and via Home Kingdom Essentials Apps. You may prefer to provide to us your personal email address or mobile number rather than, for example, an email address accessible by your work colleagues.

If we send you direct marketing or send you electronic marketing messages based on your consent or as otherwise permitted by applicable law, you may, at any time, withdraw your consent or opt-out by contacting us at

HOME KINGDOM ESSENTIALS Clients, Customers and Members may contact the HOME KINGDOM ESSENTIALS by email at If you opt-out of being sent hardcopy correspondence from HOME KINGDOM ESSENTIALS, we will not be able to provide you with some of the main benefits of the HOME KINGDOM ESSENTIALS ONLINE PLATFORM. You may wish to consider receiving digital Rewards using the HOME KINGDOM ESSENTIALS online website using the unsubscribe facility that we include in our electronic messages (eg email, SMS or MMS) to opt-out of receiving those messages

Adjust the permissions and notifications on your smartphone or device to stop notifications and to opt-out from allowing Home Kingdom Essentials’ mobile applications to access your device’s camera, microphone or location information contacting our Privacy Officer by email at, or by writing to the Privacy Officer, Home Kingdom Essentials Pty Ltd

4. Sharing your personal information

We work with a number of suppliers that provide us with services to fulfil your request or carry out specific functions on our behalf, including:

  • Third-Party Merchants, third party online websites and online businesses, contracted or third-party service providers or contractors to provide you with products or services requested by you or may be of interest to you, to process your payment, to communicate offers and promotions to you, and for product development and product, service and market research
  • technology services including application and systems, cloud computing facilities, development and technical support, processing, storing, hosting, research and to analyse data
  • retail brands, suppliers and sellers who provide products and services within our online platforms
  • business advisors, including lawyers, accountants, insurance, recruitment advisors and agencies, auditors or other professional service providers to the extent reasonably required
  • regulatory, investigative or government bodies to comply with applicable laws or respond to valid legal processes such as a search warrant, a court order or a subpoena and fraud management

Some of our trusted service providers such as technology or data storage providers may be located outside of Australia including Japan, Singapore, India, Hong Kong, the Philippines, the United States of America and other countries or jurisdictions depending on the nature of the services those recipients provide to Home Kingdom Essentials.

5. Protection of personal information

Personal information we hold can be in electronic or hard copy form, both onsite at a Home Kingdom Essentials premises or with our trusted service provider. Any trusted service provider must observe and meet our information security requirements to minimise the risk of unauthorised access to, and loss, misuse or unapproved alteration of, personal information. In addition we have a number of security controls in place and use a range of resources, process and technology controls to protect your personal information. For an example all Team Members are required and bound by internal information security policies including limiting and controlling access to systems that hold personal information.

While we endeavour to protect the personal information of users of our website, we cannot guarantee the security of information you disclose online. You disclose that information at your own risk. You should be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. You can also help protect your personal information by keeping your account details confidential, access is limited and encourages you to use a unique and strong password, limit access to your computer and log out after use. If you become aware of unauthorised access, please let us know as soon as practicable.

5.1 Third-party sites

We may display advertisements from third parties and other content that links to third-party websites. Links to third-party sites that are not operated or controlled by Home Kingdom Essentials are provided for your convenience. If you click on a third-party advertisement or link, you are leaving Home Kingdom Essentials and any personal information you provide will not be covered by this Policy and Home Kingdom Essentials is not responsible for the privacy or security practices of those sites. Third-party websites should have their own privacy and security policies, which we encourage you to read before supplying any personal information to them.

6. Access and Correction

6.1 Access

If you would access to the personal information we hold about you, please contact our Privacy Officer. We will generally provide you with access to your personal information subject to some exceptions permitted by law. When making an access request, please provide as much detail as you can about the particular information you seek, in order to help us retrieve the information. We may ask you to verify your identity before proceeding with any request you make, this includes providing us satisfactory proof of identity as determined by us. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act or will contact you directly to seek your permission.

We may charge a reasonable fee to cover our reasonable costs of locating the information and providing it to you.

6.2 Correction

If you ask us to correct personal information that we hold about you, or if we are satisfied that the personal information we hold is inaccurate, out of date, incomplete, irrelevant or misleading, we will take reasonable steps to correct that information to ensure that, having regard to the purpose for which it is held, the information is accurate, up-to-date, complete, relevant and not misleading. If we correct personal information about you, and we have previously disclosed that information to another agency or organisation that is subject to the Privacy Act, you may ask us to notify that other entity. If so, we will take reasonable steps to do so, unless this would be impracticable or unlawful.

You should ensure that all personal information submitted to us is complete, accurate, true and correct. Failure on your part to do so may result in our inability to provide you with the products and services you have requested. A record of the changes made to your personal information may be noted in your account or filing. You acknowledge that there may be circumstances where Home Kingdom Essentials is entitled to assume such accuracy and completeness and reserves the right to not correct personal information, where permitted under relevant laws.

7. Complaints or Questions

If you would like further information about how we manage your personal information, or if you have any queries relating to our Privacy Policy, or wish to lodge a complaint in relation to an alleged breach of the Privacy Act, please contact our Privacy Officer by:


We may ask you to submit your complaint in writing. We may discuss and share your complaint with our staff and our service providers and others as required and appropriate.

All complaints received by the Privacy Officer will be dealt with fairly and in a timely manner considering all the circumstances of the complaint. In most cases, we expect that complaints will be investigated and a response generally provided within 30 days of receipt of the complaint. If the matter is more complex and our investigation may take longer, we will contact you and advise you of this.

8. Updates to this Policy

Home Kingdom Essentials may amend this Privacy Policy from time to time without notice. You should check this page regularly to take notice of any changes. The current version will be posted on our website and a copy may be obtained by contacting our Customer Service team.

9. General

This Privacy Policy and your use of Home Kingdom Essentials’ services including the website is governed in all respects by the laws of Victoria, Australia and you agree to submit to the exclusive jurisdiction of the courts of Australia. Certain privacy laws in other countries provide you with certain rights in relation to your personal information that may not be covered under the Australian Privacy Principles. These include the right to erasure, rights to data portability and right to object. If you would like to exercise these rights and you reside in those countries you can do so by contacting our Privacy Officer by email at, who will assess your request.

For information about privacy generally, you may visit the Office of the Australian Information Commissioner’s website at